Portfolio
We are Roz & Kyle of 'The Mackenzie-Frazers', and we are travel agents and UGC content creators helping luxury stays & hotels attract more guests with beautiful content videos for social media
We are NOT influencers, we are business-minded professionals here to work with you, alongside your business needs, to create high-quality and beautiful content that connects with your audience, drives traffic and encourage bookings at your resort. All content we create for luxury properties like yours tells a narrative in the spirit of your brand, shows the customer journey from start to finish and showcases the selling points of why your ideal guests should visit
What you can expect from working with us:
Content Creation: We will take care of your content creation for your social media, providing you with high-quality videos that engage your followers and encourage bookings
Video Reviews: We can also show customers the full experience of your resort with voiceovers before they get there, providing you with a video review from an outsider's perspective to bolster credibility
Engagement: We create engagement reels, designed to attract new followers to build upon the network you already have
Business Goals: We work alongside your direction and business goals, eg; a new service you want to promote or an upsell you want to feature and incorporate this into the strategy
Target Market Insights: We take into account the current insights you have on your current audience online, as well as the most frequently asked questions and points of interest for your customers to create videos of the greatest interest to your ideal guests - we want to make sure we provide assets that perform well for you!
Ads & Content: You can use all our videos on social media, marketing materials and website, targeted ads as well as life time usage across all marketing channels
Your input is welcome in the development of these videos as sharing with us your goals shapes the direction we take. Maybe you want us to highlight a particular upsell or a new feature you've invested in? No problem! We are guided by you so we create products that align with your business and most importantly get in front of your ideal clients
Here is what we can do for you:
Here are some sample videos we've created for 5* Resorts
*Please note: due to copyright, these are not the original trending audios used
Instagram Engagement Reels:
THE DANNA
ST. REGIS
BERJAYA
BANYAN TREE
Hotel Review Videos:
THE DANNA
THE ST. REGIS
BERJAYA
BANYAN TREE
Historical Buildings & Manors:
EASTWELL MANOR
THE PIG
ST. MARY'S
Included in the Price:
To make sure that you and I are on the same page, we conduct a branding audit to understand your unique brand strategy, messaging, positioning and personality to ensure we target your ideal customers in the spirit of your brand
A strategy session to go over your intentions and brainstorm the features you want us to highlight and so we can also create a product that's in alignment with your business goals
Usage Rights: Lifetime access to the above videos
If you'd like to make a revision this is also included. We want to make sure you are very happy with your content and that it’s fit for your purpose​​​. And of course, if you want us to remove voiceovers or music for example (we recommend no music and use trending audio alongside voiceover), we will make this fully customisable to your preferences
If you'd like individual raw clips we have used in your videos we are happy to send you a handful of originals should you want to make your own​​​ content from them
We also include eye-catching Instagram Reel Covers, hook variations and trending audio suggestions to help the video perform to the best of it's abilities
Available Packages:
Starter Package
Single Property
1x 60 second Review Video
1x Visual Summary Engagement Video
Monthly Package
Single Property
We can create consistent content for you every month, starting from 1 reel every week or we can create a custom package for you, even managing your social media for you too
Multiple Properties
1x Review & 1x Vis Sum per property
6x Video Package
Single Property
11x Video Package
Single Property
Whether you have ​1, 2, 3, 4 or even 5 properties on your roster, the more properties you'd like us to review the higher the savings
1x 60 second Review Video
5x Visual Summary Engagement Videos to upload and post in your own time, or we can create a custom line up of 6 videos to suit your needs
(save 10%)
1x 60 second Review Video
10x Visual Summary Engagement Videos to upload and post in your own time, or we can create a custom line up of 11 videos to suit your needs
(save 20%)
*Please note: Travel costs are included for hotels local in our area of Deal, Kent, but will be added to the final invoice for those over a 30 minute drive
Why UGC reviews are effective:
Unlike influencer content, user-generated content is often made by customers and genuine fans of a brand, who often wish to engage with the brand for reasons other than sponsorships. Brands instead incentivise these creators to make content for a simple social media credit.
A study performed by EnTribe found 86% of 1000 surveyed to prefer UGC over influencer marketing. "Influencer fatigue" is now causing the decline of influencer marketing
Another study by Stackla has shown that of 2000 people surveyed, nearly 80% said UGC style reviews highly impact their decision making due to authenticity and trust - making is 8.7 times more effective than influencer marketing and 6.6 times more effective than own branded marketing
UGC ads achieve 4x higher click-through rates and a 50% reduction in cost-per-click. Consumers value authenticity more than ever, with 90% saying it’s a key factor when deciding which brands to support
Get to know us...
Both my husband and I love to travel to undiscovered, luxury destinations. So much so, we got married on location in the heart of Bordeaux, France in the beautiful Château Gassies with all our loved ones. We've stayed in 5* hotels all over Europe, Asia and Australia and know what makes resorts luxury.
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Whilst also running our own travel agency, Kyle is a Sales Director for Italy's largest home appliance brand and Roz is a Business Mentor and also been involved in content creation for almost a decade. We understand what enables businesses to succeed, but are also very in touch with what your customers are looking for. ​
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We are now embarking on a new journey in UGC content to become allies of the resorts we love, spreading awareness of great brands by sharing the amazing experiences we have with them.
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We also live in the Kent countryside, in Ripple, Deal, with our beloved Labradoodle Rupert!
We're excited to potentially spend time in your beautiful resort, but mostly we are excited about helping your business succeed! We would love to work with you
If you have any questions, please do reach out or request a phone call with the two of us.
You can reach us on;
We'd love to meet you and discuss how we can help you.​​​​
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With many thanks, Roz & Kyle
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PS...
If you are pet-friendly, we can bring our beloved Rupert the Labradoodle! He's a gentle giant, non-shedding, won't bark at night, very obedient and has bad knees so won't jump on furniture!